August 27th, 2009

Nora Ephron and Ed Levine Enjoy a Taste of Sister Schubert’s Biscuits and Rolls

By: Sister Schubert
Categories: Product News -Sister's Books -Uncategorized

Sister Schubert’s has gone Hollywood! Or at least, our rolls and biscuits have been tasted by Nora Ephron, the writer, producer and director of some of our favorite films. We can’t wait to see her latest, Julie and Julia, which intermingles stories about two women’s adventures with food.

It was such a pleasure to learn that Nora enjoyed our creations almost as much as we enjoy hers. You can read the results of Nora’s tasting in: A Southern Biscuit and Dinner Roll Taste-Off with Nora Ephron on the Serious Eats Web site.  Many thanks to Serious Eats founder Ed Levine, who arranged and hosted the taste test.

Do note that the caveat about “pre-baked” products doesn’t apply to most Sister Schubert’s products, which are only partially baked. This allows families to warm and brown the rolls at home – maintaining the homemade taste and quality of my grandmother’s heirloom recipe. Only the 10-count dinner and wheat yeast rolls are pre-baked.

Also, our distribution network continues to grow. Our Parker House rolls are distributed nationally through Wal-Mart and Sam’s Club stores. They are also widely available at grocery chains throughout the South as well as in Indiana, Kentucky, Michigan, Missouri and Ohio. To find the closest location to you, just enter your ZIP code in our product locator.

I have much exciting news to share with you in the weeks ahead, as we introduce new packaging and products and my new book, Cast Your Bread Upon the Waters, goes to press.

Stay tuned until next time,sister

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