Julia Reed Interviews Sister Schubert on “The WOW Effect”

I’ve been a longtime fan of fellow Southern writer Julia Reed, who has expressed her appreciation for how Sister Schubert’s allows her to enjoy the homemade taste of yeast dinner rolls without the work entailed in making them herself.

She mentions our rolls in her 2009 book Ham Biscuits, Hostess Gowns and Other Southern Specialties: An Entertaining Life, which is a collection of her essays on food for the New York Times Magazine. And she was also kind enough to provide a quote for the New York Times article that John T. Edge published about Sister Schubert’s last April.

You can imagine my delight when she asked if I would appear as her guest on her radio show “The Wow Effect”! I agreed at once.

Last Wednesday, we chatted for half an hour about Southern cooking and traditions, including the inspiration for Sister Schubert’s Homemade Rolls and my new book, Cast Your Bread Upon the Waters.

Our conversation airs today (Monday, March 8 ) at 1 p.m. on NPR affiliate Robin Hood Radio in Sharon, Connecticut. If you can’t listen in, you will be able to download the show sometime after it airs.

Until next time,